Thursday, January 30, 2014

Labatt Brewing Company





This week we had the pleasure of working with Labatt, at their annual sales meeting in the Canadian Ballroom at The Royal York Hotel. The company was founded in 1847 in London, Ontario and is now Canada’s largest brewery. Their brands include Budweiser, Bud Light, Alexander Keith’s, and Stella Artois.

Labatt took this opportunity to showcase their new products and strategies. To give the audience a taste of one of their new products we not only made it snow in the middle of the Canadian Ballroom, but with our giant air movers we shot billowing clouds of ice cold CO2 to chill the air.

 (This image is not from the event, but it was something similar to this.)


Later that evening Labatt’s held an unforgettable party at the Sound Academy. The Dwayne Gretzky Cover Band rocked. Pyrotechnics shot into the air keeping the guests dancing the night away and sampling Labatt’s award winning products. The DJ used our CO2 and confetti while spinning long into the night.  

Are you holding a corporate event soon and are looking for a way to make it as memorable as this one? Give us a call at 416-703-0425, come by our Retail/Rental store at 30 Dorchester Ave, Toronto, or check out our website and see what we have to offer! www.airmagicfx.com