Monday, December 8, 2014

Christmas 2014

Last week we had our staff Christmas Dinner at #Brownstone Bistro on Yonge.  It was an extra special celebration.

Jacqueline (Jake) Goyette, who runs our front office, and Matt (Sparky) McCallum, who runs our shop, have both been at AirMagic since 1999.  Both Jake and Matt were presented with 15 Year Service Awards to mark the occasion!

Wednesday, May 14, 2014

10 Reasons To Buy Fireworks @ AirMagic!

It's simple really...

10 - We have more parking than any other fireworks outlet in Etobicoke.

9 - All of our staff are pyromaniacs.

8 - We don't know which is better - our selection or our prices??

7 - We have an LCBO and a Beer Store right around the corner.

6 - Everyone leaves here with something for free!

5 - We have contests on Facebook and in store - and a gift coupon on our website - everyone is a winner!

4 - We aren't the back of a truck.

3 - Our discounts are real discounts!

2 - We don't sell perfume.

1 - We have JACK FROST, OUTBREAK, and ACT OF VALOUR cakes selling for

Monday, May 12, 2014

Victoria Day Fireworks Sales

It happened! We have officially lost our minds! Our VICTORIA DAY FIREWORKS SALES are here and are so low you may think we've gone crazy! 

At AirMagic we have fully stocked our shelves with an amazing selection of hand picked fireworks from suppliers around the world. The best of the best! From Cakes to Comets, to Barrages and Shells we have exactly what you are looking for to make your Victoria Day Weekend explosive!

It's as easy as 1 2 3.

1- Check out our website for our crazy, unbelievably low, VICTORIA DAY FIREWORKS SALES PRICE LIST. While on the website be sure to print off your Free Fireworks Coupon. Click HERE for our website.

2- Come by our store and purchase your hand picked fireworks packages. The best fireworks around for low low prices. While in store be sure to fill out a free ballot for our VICTORIA DAY FIREWORKS CONTEST! No purchase necessary. 

3 - Finally, surround yourself with family and friends and let off your fireworks and enjoy yourself. We guarantee "oohs" & "awes". 

It's not rocket science, come by our store and get your fireworks today! Located at 30 Dorchester Ave (Queensway & Islington), our fireworks will not disappoint! High quality fireworks for low low prices.. why wouldn't you?

ALSO! We have a Facebook contest for more FREE FIREWORKS! All you have to do is "like" us on Facebook and you will be automatically entered into our contest for your chance to win FREE FIREWORKS! Click HERE to enter our Facebook contest. 

Thursday, March 27, 2014

World Theatre Day 2014

AirMagic salutes World Theatre Day!

The International Theatre Institute initiated World Theatre Day in 1961. Celebrated annually on the 27th of March, many international and national theatre events are organized around this occasion.  Each year an outstanding individual in theatre or another cultural field shares his/her reflection on the arts and international peace and harmony. The message is shared in more than 20 languages, printed in hundreds of newspapers and read aloud and shared to communities all over the globe.

 The 2014 World Theatre Day Message is given by Brett Bailey. Bailey is a South African playwright, designer, director and more. His work has been recognized worldwide and has won numerous awards including a gold medal for design at the Prague Quadrennial in 2007. Click here to read The 2014 World Theatre Day Message.

Friday, March 7, 2014

Clara's Big Ride Heats Up

On March 14th, six time Canadian Olympian, Clara Hughes will embark on a 12,000 km bike ride across Canada, from Toronto all the way to Ottawa. The event is called "Clara's Big Ride" and will take approximately 100 days to complete. As the National spokesperson for Bell Canada’s campaign “Bell Lets Talk,” she helps raise awareness and stops the stigma that is associated with mental illness. Battling with depression her self, this is something that she is strongly passionate about.

Last night AirMagic worked at The Sound Academy for the launch party of Clara’s Big Ride. The event was to celebrate with Clara before she embarks on the ride of her life. The party included a performance by Hedley, delicious Canadian cuisine, and a beautifully heated patio by none other than AirMagic. Large flamed cauldrons guided the way into the event, while the patio was filled with warmth and light by spectacular fire pits and propane heaters.

These images show the large flame cauldrons in day and night. These cauldrons, or "flame bowls" work with continuous operation propane fuel and are 100% flame safe. They have a continuous pilot light inside, so if the pilot light goes off the whole device will shut down.

With the city skyline blazing in the back, these fire pits and propane heaters supplied a cozy atmosphere for party goers. Both are easy to use and can run continuously up to six hours. There is nothing more eye catching and mesmerizing than a dramatic flame to highlight an event. 

We wish Clara Hughes the best of luck on her journey across Canada and look forward to following her progress along the way.

Monday, February 24, 2014

Canadian Victory

Many Canadians were waking up much earlier than usual Sunday February 23rd. Due to the time difference between here and Sochi, Russia the Men’s Gold Medal Hockey game aired in Toronto at 7am. Amazing enough the bars opened at 6am, inviting fans in for breakfast and beers to cheer on Team Canada. AirMagic Special Effects supplied streamers to Real Sports Bar, Canada’s largest sports bar. The streamers were shot at the final second of the game, into a crowd of 1000 screaming fans, including Mayor Ford.

The win was sealed with Chris Kunitz scoring the final goal, finishing the game with a 3-0 victory against Sweden. Many are saying the men’s game was not as intense as the women’s game, but there is no doubt that it was a nail biting, suspenseful game time for all Canadians.

The women played February 21st against Team USA. The intense game ended with Marie-Phillip Poulin scoring the winning goal in overtime, Canada winning 3-2. With hockey being called “Canada’s game,” it was no surprise to see how much we were all looking forward to the championship games.

Torontonians continued to celebrate the win throughout the day, travelling up to Yonge and Dundas Square, where they proudly sang the national anthem.

With the Sochi Olympic Games officially coming to a close Sunday February 23rd, we can look back and feel a great sense of patriotic pride for all our Canadian athletes. Canada finished third overall, collecting 10 gold, 10 silver, and 5 bronze medals, totaling 25.

The opening and closing ceremonies of the Sochi Olympics are quite possibly the largest and most memorable performance to date at the Olympic games. From glowing aerial dancers, to “doves”, to Russian ballet, Sochi did not disappoint. 

Over 22 tons of fireworks were launched during the Opening Ceremony.

Friday, February 14, 2014

War Horse Continues To Amaze

With over 4.7 million viewers worldwide, War Horse continues to amaze. Late last year the Berlin production opened, using the German title Gefährten. At the same time the UK Tour opened, selling out every seat.  The production quickly became the highest grossing production in the Festival Theatre’s 20-year history. The production passed its 2000th performance at the New London Theatre, where it continues to run.

 Queen Elizabeth and Joey celebrate The National Theatre’s 50th Anniversary.

AirMagic was in Ottawa last month where we supplied and wrangled the firearms for the U.S. Tour that came to The National Arts Centre.

If you have not had the opportunity to check out this award winning show be sure to check it out.

Thursday, January 30, 2014

Labatt Brewing Company

This week we had the pleasure of working with Labatt, at their annual sales meeting in the Canadian Ballroom at The Royal York Hotel. The company was founded in 1847 in London, Ontario and is now Canada’s largest brewery. Their brands include Budweiser, Bud Light, Alexander Keith’s, and Stella Artois.

Labatt took this opportunity to showcase their new products and strategies. To give the audience a taste of one of their new products we not only made it snow in the middle of the Canadian Ballroom, but with our giant air movers we shot billowing clouds of ice cold CO2 to chill the air.

 (This image is not from the event, but it was something similar to this.)

Later that evening Labatt’s held an unforgettable party at the Sound Academy. The Dwayne Gretzky Cover Band rocked. Pyrotechnics shot into the air keeping the guests dancing the night away and sampling Labatt’s award winning products. The DJ used our CO2 and confetti while spinning long into the night.  

Are you holding a corporate event soon and are looking for a way to make it as memorable as this one? Give us a call at 416-703-0425, come by our Retail/Rental store at 30 Dorchester Ave, Toronto, or check out our website and see what we have to offer! 

Monday, January 27, 2014

Chinese New Years

 Year of the Wooden Horse: Chinese New Years 2014! 

The Chinese zodiac is a 12-year cycle with each of the years being named after an animal. 2014 will be the year of the Horse. It is said that this year is considered one of the best years for the Chinese. With the Horse symbolizing travel, they believe that those who wish to achieve success will reach their goals right away.

If you are born in the year of the Horse (1930, 1942, 1954, 1966, 1978, 1990, 2002, 2014) it is said that you are very intelligent, ambitious, very hardworking and independent. You have the ability to multitask, and you tend to fall in love easily.

Your lucky colour is GREEN and your lucky numbers are considered to be 3,4 & 9. Your lucky flowers are the Giant Taro and Jasmine.

Some Chinese New Years traditions are: 

-Decorate your house to welcome the New Year, red being considered a very lucky colour as it scares away evil spirits and bad fortune.
- Place mandarins in bowls around your house, they are seen as the fruit of happiness.
- Refrain from using bad words such as ‘death,’ ‘broken,’ ‘illness,’ and ‘killing’ during New Years as this may bring you bad luck for the year to come.
- Make sure the barrel of rice is full, ensuring prosperity in the New Year.

New Years is held on Friday, January 31st. What are you plans? Are you in need of Fireworks? Confetti? Streamers? Sparklers? Come by our shop and check out what we have to make your night unforgettable!

Happy Chinese New Years from everyone at AirMagic! 

Monday, January 20, 2014

New Year, Big Things!

After an intense winter holiday filled with ice storms, power outages, arctic winds and a few more ice storms, AirMagic is officially back to the grind and looking forward to what 2014 has in store for us! We can’t believe that it is nearly February already. I guess it is true what they say, "time flies when your having fun!"

New Years Eve was a busy time for us with many companies and clubs looking to ring in the new year with a bang! From The Liberty Grand, Fallsview Casino Resort, Spice Route and more, AirMagic supplied and shot over 100 lbs of confetti to welcome 2014!

AirMagic is excited to announce that we will be working with the incredibly talented pair “Kevin & Caruso” on their award winning production “Magique”. Niagara Fallsview Casino Resort will be showcasing the event from January 30-February 5, 2014.  Kevin and Caruso amaze audiences with their grand illusions, glamorous costumes, choreography, and special effects.

 If you are unfamiliar with Grand Illusionists Kevin and Caruso click here to check out their website.

Interested in tickets? Click here for show times and rates:

Wednesday, December 18, 2013


We hope you have a great holiday with friends and family! 

2013 was an amazing year at AirMagic and we would like to thank all our clients and customers.

A few highlights of 2013 include;

We supplied awesome pyro effects for; The Wizard of Oz, CATS, Aladdin and Venus in Fur, and Tommy the Musical at the Stratford Festival.

We "animated" a locomotive in Kingston for Canada Day.

We kept race fans cool at the Honda Indy.

We shot CO2 & Confetti for many, many Frosh Weeks.

We look forward to adding OOHS and AHHS to your event in 2014!

If your thinking of wrapping up the year with a BANG and are in need of fireworks, confetti, sparklers and much more then come over and check out our retail store at our head office. Our staff can help you find exactly what you are looking for to make your event a night you will never forget!

ALSO!  Air Magic Special Effects would like to announce our newest team member Belinda. Belinda has joined our team as Office Administration and is going to be our new voice for all social media. We look forward to working with her!

Christmas Hours:
December 24th - 9:30-4
December 25-29 - CLOSED
December 30 - December 31 - 9:30-5:30
January 1 - CLOSED
We will return at 9:30am on January 2nd.


Monday, October 7, 2013

Congratulations to The Elgin-Winter Garden Theatre!

photo courtesy of Lisa McDonald

Celebrating 100 Years, the beautiful double-decker theatre known as the Elgin-Winter Garden, located in downtown Toronto (a national historic site owned and operated by the Ontario Heritage Trust) is hosting a Chandelier Gala tonight with entertainment from vaudeville and musical theatre productions Cats, Tommy, and Opera Atelier.

Please drop by here tomorrow for a review of tonight’s festivities!

The Elgin-Winter Garden Theatre official website…

The Globe and Mail pictorial…

The Elgin Theatre write up in last weekend’s Toronto Star…

Thursday, July 25, 2013


I saw this in the Globe and Mail this week and had to share it. It's not often that a comic strip resonates so well with what we do here.

Monday, June 24, 2013


Here comes Canada Day - less than a week, and counting down! It's fireworks time again, time to plan your fireworks celebration - with your family, friends and neighbours -  at the lake, at the cottage, or in your backyard.  

We have a carefully curated selection of the absolutely BEST consumer fireworks available in Canada, at REMARKABLE prices!!!
Come on down, talk to our staff, drool over our awesome product, and take away the best selection of premium family fireworks in southern Ontario!

See you at the counter......................M

Thursday, June 20, 2013

Sad News at BEM

This morning, as most of us were on our way to work, an explosion and fire tore through BEM Fireworks outside of Montreal, leveling two building and taking the lives of two of their staff.

Our thoughts are with Bernard Masson and his family and staff, and the family and friends of those who lost their lives this morning.  

For those of us that play with fire, this is our biggest fear.

Tuesday, June 18, 2013

More Confetti Madness

This morning, sipping my first coffee of the day, I read a promotional piece from one of our confetti suppliers. They credit a Master Confettiologist with inspiring the great work they do.

Well, we have a Confettiologist or two of our own here at AirMagic. Here's a few pictures from recent events - indoor and outdoor - that Matt, our Master of Confetti Arts, has shot recently.

Here we are at the newly re-branded Tanger Outlet Mall, on highway 400. If you were passing by that day on your way to the cottage or the casino you would have witnessed clouds of red and white filling the afternoon sky.

Here we are back in the CBC Atrium. This is one of the best places to shoot Confetti in Toronto. We can set our gear up along the railings of one of the higher floors and literally make it rain confetti. We love working there!

Here's Matt's work again, at L'Oreal's Colour Trophy Awards Show. The runway is full of confetti from the opening shot. Matt created subtle low clouds of fog to set the mood for this part of the show.

Wednesday, May 15, 2013

Check out the Royale Cakes

 Our store is up and running. Our shipment from Royale came in yesterday. These Cakes are amazing. Bright, bombastic, high, with beautiful colours.

If you're shooting Fireworks this weekend, you must have one of these in your arsenal.

Here's a few pics to whet your appetite. See ya'all soon

Monday, May 13, 2013

Getting ready for Victoria Day

When I was a boy, May meant "Firecracker Day." It was the Queen's birthday. I found that very confusing - wasn't the queen's name Elizabeth?

Despite the confusion, May 24 remained the big night. We'd spell our names in the air with sparklers, my dad would light our meager assortment of roman candles and little volcanos, and we'd revel in the conflagration of the Burning School House.

When my kids were young I was the "fireworks guy" at the schoolyard, the neighbourhood Gandalf, delighting kids and parents alike. 

My kids grew up behind the counter on Victoria Day weekends, helping the next generation to pick out the best and the brightest.

Surrounded yet again by fireworks, my beautiful daughters will be back beside me this year, along with the rest of the AirMagic team, selling the best damn bangs and booms available today. C'mon down and see us.

This year we are offering a curated selection picked from the thousands of fireworks imported into Canada each year.

We are featuring fireworks designed by two of Canada's most imaginative maestros of the sky.

... AND we're the exclusive Ontario dealer for the amazing

Bring this coupon with to receive your FREE FIREWORKS   

Still blowin' it up real good....

Mark Fine,
May 2013

Monday, March 25, 2013

World Mastercard Fashion Week with Pavoni!

See our Confetti as it showers down 
on the gorgeous work of Pavoni 
in the final moments of what is being deemed 
the BEST show of World Mastercard Fashion Week!  

It was great to be down in the tent in Pecault Square 
and to be a part of this incredible event!  

Congratulations to all involved!

Pavoni was established in 2011 by co-founders 

Mike Derderian & Gianni Falcone, 
luxury Canadian fashion house PAVONI  

For more pictures see this Toronto Star article:
Toronto Star: Pavoni 

Friday, March 8, 2013

AirMagic is Expanding our Firearms and Weapons Department!

Click here to see our press release:
 or contact 
Mark Fine, President 
directly at 
416 703 0425 X223 
or by email at
And a thanks to CITT for helping us get the word out there! 

Monday, March 4, 2013

Breaking Ground at #88 with Minto Condos!

Check out more photos of the work we did with Minto Condos at their recent lunar-themed Ground Breaking event!

Friday, February 15, 2013

From This to That!

 From This to That!

CO2 at the Ukranian Festival in Toronto!

Or Confetti and Streamers at the 
Grand Opening of the new Church of Scientology in Cambridge!

Air Magic can help make an 
impact at any event!

Wednesday, February 6, 2013

Official NFL Super Bowl XLVII Party!

On Sunday February 3rd, 
at the Sound Academy in Toronto, 
the NFL hosted their Official Super Bowl XLVII Party 
here in Canada and our Confetti Cannons 
made a special appearance!

Thank you to Nick at 
for the fabulous photo!

Tuesday, January 29, 2013

Our Latest Promo Video! Check it Out!

Check out our latest 
promotional video 
that was featured at last week's 
Winter Showcase 2013!

Thursday, January 24, 2013

And That's a Wrap!

 What a great couple of days here at AirMagic! 

First we hosted the wonderful ISES Toronto members 
on Wednesday afternoon and then today got to connect 
and reconnect with some great players in the Event/Meetings/AV Industry! 

Thank you to everyone who attended - 
it was truly our pleasure to see you! 

And we hope to see you all again soon! 
 ....and if you missed it - don't fret - we love to demo - give us a call and set something up! 

....and scene....

Thursday, January 10, 2013

Happy New Year!

What a wonderful NYE night by the Falls with 
ET Canada, Dragonette, Hedley and Nelly Furtado!

Check out our CO2 Bazooka and  
massive Confetti Blast in these highlights 
of the night's festivities!

Happy New Year Everyone! 
Here's to 2013!

Friday, December 21, 2012

Unsilent Night 2012! Thank you Cambridge!

We had a wonderful night in 
the City of Cambridge creating fire 
for this year's Unsilent Night!

Indigo Books and AirMagic Special Effects!

Happy Holidays to all!

Enjoy these "magical holiday surprises" brought to you by Indigo Books (with a little help from AirMagic Special Effects of course!).

Let it snow, let it snow, let it snow....

Thursday, December 13, 2012

Phil Kline's Unsilent Night in the City of Cambridge!

We are so excited to be a part of this 
 beautiful event on Monday! 

 If you are in the Cambridge area come 
and join in the festivities!

Friday, November 30, 2012

And the winner of our Facebook Contest is.....

Congratulations to

Isolde Pleasants-Faulkner!!

Thank you to everyone who participated!